Personal Development


DATES: 20th February 2012

TIME: 7pm - 10pm


LOCATION: Strand Hotel, Ennis Road, Limerick

In-Tuition In-Company Learning Solutions helps unemployed professionals and small business owners learn the fundamentals of building an online business. The programme consists of one day or evening per week for 10 weeks, after which participants will have built a fledgling online business.

This information evening outlines exactly how you can build a successful web-based business without needing external web design or IT support.

Attendees will learn about the ten week programme (3 or 6 hours per week) where participants can apply the process and create an online business with support from tutors.

The necessary steps from developing a site concept right through to making a consistent income on the web will be covered. It is designed for people who have basic computer skills and the determination to succeed.

Ann Halloran built using the methodology, which she now teaches. It has helped Ann to reach 1,200 unique visitors a day.

The methodology used is taught in colleges and universities worldwide and In-Tuition is the only approved education centre in Ireland. See


This course uses theory and proven practices to handhold students through all the steps of starting and operating an online business.

By the end of the course, using the tools and materials included, students will have an operating Internet business. They will be able to nurture this business by applying the lessons learned during the course, and through the assistance of its professional after-course mentoring.

Using smart tools that do not require technical knowledge, the course takes students step-bystep through all the stages of developing an online business.

Prerequisite: Ability to write simple text equivalent to an inter-office memo; burning desire to launch a home or small business online, or to strengthen an existing one.

Computers: Computer-equipped classrooms provided. Students need a personal computer and Internet connection for homework assignments.

Duration: There are 10 classes of 3 hours for a total of 30 hours. Students participate in the development of an online business case study, which becomes a hands-on example to guide their own business-building efforts.

Workload: Students are expected to attend every class and dedicate a minimum of eight hours per week practicing and implementing what they’ve learned.

Included Materials: The course includes -

a full set of integrated software tools
complete online and downloadable reference materials
several hours of instructional videos
The student uses all these materials during the course, for homework assignments and afterwards to create and operate an online business.


Understand “PREselling” (vs. “selling”) -- the Content – Traffic – PREsell – Monetize concept; success examples; entrepreneurship; accessing online resources
Brainstorm business ideas -- types of online businesses; entrepreneur/infopreneur; building on passion/hobby/experience
Conduct precise online market research -- lateral and vertical brainstorming; analyzing supply and demand
Select an effective domain name -- unifying business concept; searching available names; registering
Choose an appropriate site look and feel -- using standard and custom templates; starting and upgrading
Develop original site content -- outlining like a book; using online resources; studying competition; writing for site visitors
Create Search-Engine-friendly pages -- analyzing page content; incorporating keywords;organizing content in tiers
Incorporate PREselling techniques -- using e-mail giveaways; offering downloadable e-books;offering free online courses
Promote the business in multiple ways -- free Search Engine traffic plus directories; blogging; advertising; e-zines; relationships; joint ventures
Implement proven money-generating techniques -- incorporating content-based ads; being an affiliate for other merchants’ products/services



In-Tuition In-Company Learning Solutions


We are pleased to be able to offer a limited number of free places for jobseekers on our network programmes subject to funding being available. Please click on the following link to check if you meet Jobseekers eligibility criteria

Skillnets funded from the National Training Fund through the Department of Education and Skills

ILSS is funded by member companies and the Training Networks Programme, an initiative of Skillnets funded from the National Training Fund through the Department of Education and Skills.

For more information on Skillnets, please visit



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