DUBLIN, Ireland September 12, 2014: IBM (NYSE: IBM) and IDA Ireland today announced the opening of a state of the art European Digital Sales Centre at the IBM Technology Campus, Dublin.  The €20 million investment enables a new digital based system of engagement and transforms the way in which IBM engages with clients and business partners.  Clients will now experience increased personalisation, innovation and efficient collaboration through digital and social platforms.The Centre is IBM’s largest multi language client engagement centre worldwide. It brings together a specialist IT salesforce working in 19 languages and is a focal point for clients in 21 countries across Europe.

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