ICBE Free Knowledge Session: Why Before How – Getting Value from AI

Why Before How - Getting Value from AI

- A practical hour on choosing the right approach:  Analytics, AI, or Agents

Wednesday, September 9th at 11:30am

Free Knowledge Session with Dave Clarke, Clarke Analytics

40-minute live online session + 10 minutes Q&A

Book Now

We will send you the Team link prior to the 9^th

What will be covered / what you'll gain from attending:

Most organisations are experimenting with AI. Far fewer are getting real value from it - and the difference is rarely the tool. It's the question asked before the tool: why?

In this practical session, Dave Clarke cuts through the hype with a plain-English map of the modern AI landscape - from BI and classical analytics through LLMs to agentic AI - and a straightforward way to match each approach to the problems it genuinely solves.

You will leave with:

• A clear, jargon-free understanding of deterministic analytics, probabilistic AI (GenAI) and agentic AI - and what each is actually good at
• A practical way to match business problems to the right approach, and to spot when AI isn't the answer at all
• Simple checks for judging whether an AI output can be trusted
• A risk-based view of AI governance and the EU AI Act - what really applies to everyday business use
• An honest look at why Gen AI feels easier than it is, and how to avoid the overconfidence trap

• Take away artefact: Helen’s favourite prompts that are useful regardless of market sector or role

Who should attend / who will benefit:

Professionals who want to cut through the AI hype and Jargon and want to understand why and where to use AI, Gen AI or Agents. No technical background is required - just curiosity.

Dave Clarke is CEO and Digital Consultant at Clarke Analytics, the Irish data analytics and AI consultancy he co-founded in 2016. A Certified Data Scientist with PMP and PMI-ACP credentials, he has worked with organisations ranging from Eli Lilly, Stryker, EMC, PWC, Astellas, Boston Scientific, Accenture, Vision Consulting and Heineken to name some and more than sixty Irish SMEs on practical digital transformation. Dave has delivered data analytics training in partnership with ICBE since 2021 and teaches on accredited programmes at Munster Technological University, Atlantic Technological University and NIBRT.  Dave also delivers training for Data Shack across the US, Europe and Asia Pacific. His focus is governance-first trustworthy and transparent AI adoption: helping teams get measurable value from analytics and AI using data they have access to.